Erin Andrews has broken down doors in a male-dominated industry and wants to empower females everyWEAR. Erin can relate to what the everyday woman aspires to be and bring them fashion that gives them the confidence to look good in everything they do. As a sideline reporter, Erin developed her own style that suited her needs – comfortable, on-trend, and affordable. As Erin traveled to NFL stadiums across America, she met many women like herself with the same love for sports, but who struggled to find team apparel they felt confident in. When she first conceived WEAR, she wanted the female sports fan to have a stylish alternative to the basic t-shirt, or one size fits all jersey that most fans sport on gameday. And for the clothes to be able to be worn not only on gameday, but anyWEAR. Despite launching mid-season with only 9 items, WEAR by Erin Andrews was Fanatics’ largest women’s specific launch of 2019 as well as the #1 NFL Women’s only brand and the #3 women’s only brand across all leagues during the 2019-20 season.

Erin Andrews has broken down doors in a male-dominated industry and wants to empower females everyWEAR. Erin can relate to what the everyday woman aspires to be and bring them fashion that gives them the confidence to look good in everything they do. As a sideline reporter, Erin developed her own style that suited her needs – comfortable, on-trend, and affordable. As Erin traveled to NFL stadiums across America, she met many women like herself with the same love for sports, but who struggled to find team apparel they felt confident in. When she first conceived WEAR, she wanted the female sports fan to have a stylish alternative to the basic t-shirt, or one size fits all jersey that most fans sport on gameday. And for the clothes to be able to be worn not only on gameday, but anyWEAR. Despite launching mid-season with only 9 items, WEAR by Erin Andrews was Fanatics’ largest women’s specific launch of 2019 as well as the #1 NFL Women’s only brand and the #3 women’s only brand across all leagues during the 2019-20 season.