Shante Broadus is an entrepreneur, philanthropist, and the ultimate advisor to her husband, Calvin Cordozar Broadus, Jr. aka Snoop Dogg. As the founder of Boss Lady Entertainment (BLE), she has managed the early part of Snoop’s career. Broadus recently launched The Broadus Collection, a top-selling line of scented candles and soon-to-be head scarves. Shante is also the CEO of Boss Lady Spirits, which is coming out with “Indigo Gin” soon.
BLE also oversees operations for The Compound, a music recording, production, and events space in Los Angeles where artists such as Nipsey Hussle, Kendrick Lamar, Cardi B, Wiz Khalifa, Nelly, Snoop Dogg and many more have recorded some of the most epic hip-hop music of our time. The Compound production facility is home to GGN and held rehearsals for Snoop Dogg Presents The Joker’s Wild. The space hosts the annual Cedars Sinai Sports Spectacular, the ADIDAS Rookie Symposium as well as many other popular events over the years.
Broadus has served as producer on several film and television projects including the 2012 Snoop documentary Reincarnated. The Broadus family starred in their own reality show Snoop Dogg’s Fatherhood on E! in which she also served as an EP. The family has been featured in national campaigns, most recently for Overstock.
She is the co-founder of the Snoop Youth Football League and founded the I Am Shante Foundation, a nonprofit focused on mentoring young girls. The mother of three lives in the Los Angeles area with her husband.