MichaelStrahan.com is a destination that highlights the world of Michael Strahan, a multi-talented athlete, media personality, and now the inspiration behind an eponymous fashion line. In order to engage audiences to his site, and ultimately drive them to an ecommerce platform to purchase his clothing line, MichaelStrahan.com will showcase a behind the scenes tour that embodies the spirit and personality of Michael himself. Content will highlight behind-the-scenes look at his Michael’s life, which is distinctly unique and compelling—and something that no other website can replicate or emulate. Examples include articles around Michael’s professional life, his time at home with family, his likes and hobbies and everyday activities. Presenting the general concept of Raising Your Game through the unique lens of Michael Strahan will take the site’s content to the next level.