Founded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive Constance Schwartz-Morini and NFL Hall of Famer and Emmy Award-winning television host Michael Strahan to create a major presence in the sports and entertainment arena. In addition to representing dynamic and globally recognized talent, SMAC produces strong and diversified content, and has a multitude of projects setup with primetime cable and broadcast networks, including HBO, DIRECTV, Showtime, ABC, E!, NFL Network, Audience Network, and Nickelodeon, as well as Amazon’s streaming video service. Outside of television, SMAC engineered the launches of Collection and MSX by Michael Strahan, two men’s clothing and accessory lines with J.C. Penney; MSX by Michael Strahan for NFL, an exclusive limited-edition Super Bowl LIV capsule collection in celebration of the NFL’s 100th season; as well as Erin Andrews’ licensed sportswear collection WEAR by Erin Andrews.
Since 2014, the company has produced the highly rated and critically acclaimed Nickelodeon Kids’ Choice Sports Awards, which returns for its fourth installment this summer. Additional projects have included the HBO documentary series “State of Play: Happiness,” which explored athletes’ retirement transition in relation to larger society, and “Play It Forward,” a documentary about famed football tight end Tony Gonzalez and his brother, which premiered as the opener of the 2015 Tribeca/ESPN Sports Film Festival and was acquired by Showtime. Alongside Sony Pictures Television, SMAC produces the highly-rated “$100,000 Pyramid” for ABC, which will return this summer. In 2015, SMAC produced “Religion of Sports,” an original documentary series that examines unique examples of sports’ cultural and spiritual impact in regions around the world. It aired exclusively on the AUDIENCE Network on both DIRECTV and AT&T U-verse, and has been picked up for a second season. As has the NFL Network series “Tackle My Ride,” about current NFL players helping to restore dream rides for fellow auto enthusiasts.