“Coach Prime” is a documentary series that will follow Pro Football Hall of Famer and NFL Legend Deion Sanders in his first season as head coach of the Jackson State Tiger football team. Highlighting often overlooked and underfunded HBCUs (Historically Black Colleges and Universities), the series will focus on Sanders’ mission to level the playing field for Jackson State while showcasing the rich diversity, tradition, and culture only experienced at an HBCU.
Coach Prime will debut across the Barstool platform later this spring as the sports media giant’s first venture into premium long-form content. The series is produced by Deion Sanders along with Michael Strahan and Constance Schwartz-Morini of SMAC Entertainment and Erika Nardini and Jen Simons of Barstool Sports. An HBCU alum himself, Mark W. Wright will serve as the series’ showrunner and director.