Founded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive Constance Schwartz-Morini and Pro Football Hall of Famer and Emmy Award-winning television host Michael Strahan to create a major presence in the sports and entertainment arena. In addition to representing dynamic and globally recognized talent, SMAC produces strong and diversified content, and has a multitude of projects setup with primetime cable and broadcast networks, including HBO, DIRECTV, Showtime, ABC, E!, NFL Network, Audience Network, and Nickelodeon, as well as Prime Video. Outside of television, SMAC engineered the launches of Collection and MSX by Michael Strahan, two men’s clothing and accessory lines with J.C. Penney; MSX by Michael Strahan for NFL, which includes an exclusive limited-edition Super Bowl LIV capsule collection in celebration of the NFL’s 100th season and is currently expanding merch for all 32 teams; as well as Erin Andrews’ licensed sportswear collection WEAR by Erin Andrews.
Current projects in production include: “Back in the Game” (CNBC), and ABC’s hit primetime game show “The $100,000 Pyramid” which is in production on its fifth season. SMAC projects in development include an untitled series based on the life of Netflix’s “Last Chance U” breakout star Brittany Wagner starring Courteney Cox (Charter Spectrum), “Cupcake Men” (ABC), and “Caramel Curves” (HBO and Issa Rae Productions). Past projects produced by SMAC include: “Kids’ Choice Sports” (Nickelodeon), “Wiz Khalifa: Behind the Cam” (Apple Music), “State of Play: Happiness” (HBO), “Play it Forward” (Showtime), “Religion of Sports” (AT&T/DIRECTV Audience Network), “Tackle My Ride” (NFL Network), “Snoop Dogg Presents The Joker’s Wild” (TNT and TBS), and “30 for 30: Deion’s Double Play” (ESPN).